Kick some goals for pancreatic cancer!

In 2019 over 7,000 feet took to fields, pitches, ovals and courts all over Australia proudly sporting our very own Purple Socks in support for pancreatic cancer fundraising and awareness.

This amazing show of community support means our #PlayinPurple campaign (or Purple Socks as we used to call it) tripled in size last year, generating over $40,000 directly into pancreatic cancer research. We love this campaign as it reflects perfectly what the Avner Foundation is striving for; pancreatic cancer awareness, community engagement and healthy fun for everyone!

#PlayinPurple 2020

We have a lot of clubs interested in the #PlayinPurple 2020 campaign but due to the situation with COVID-19 at this stage, we will advise if and when the campaign can proceed this year. Naturally, this will be dependent on advice from the state and federal Health Departments, which will ultimately impact the decision of the FFA, state and regional associations to proceed with grassroots football in 2020. Thank you for your patience and understanding.

Players, coaches, managers, parents and supporters of all sporting codes can all wear purple socks on one of the weekends, and you can purchase our special high quality “Purple Socks” online for just $15 per pair, with all profits from the campaign going toward medical research into the disease.

If your team, club or association would like to get involved in the 2020 #PlayinPurple campaign please contact us via email at info@avnersfoundation.org.au. We can arrange to order your socks and give you some tips on how to run your event, and even get the local media involved.


Purple Socks was created in 2015 by Isabella Di Manno after the sudden death of her fiancee’s mother to the disease. Her family had always been very involved in football, and Isabella saw this as the perfect way to raise awareness and vital funds into research improving diagnosis and treatment. 

“This is the 5th year the campaign has been running and continues to grow from strength to strength. With the 5-year survival rate at only 9.8%, we need to improve outcomes of this terrible disease into the future” says Isabella.

Three years later the campaign has grown from 300 players to over 3,000! Isabella’s initial dream was to see sporting fields around Australia “turn purple” for pancreatic cancer! A huge thank you to the 38 clubs and 3,300 players that took part in 2019. We appreciate how difficult it is to organise something like this, especially when people are already volunteering their own time.

The campaign is supported each year by Football NSW, and you can read the 2019 article on their website.

The success of Purple Socks is thanks to everyone involved and determined to make a difference.
Please spread the word and let’s make Isabella’s dream an even bigger reality!